Jordan Veatch-Goffi is certainly no stranger to the retail world. Thanks to a dad high up in the Nike Latin America ranks, she grew up with an insider's knowledge of sports retail. Her early U.S. professional career saw her chosen for San Francisco-based Gap's prestigious retail merchandising program run by the company VP's. Jordan, hobnobbing with retail manageratti, learned merchandising, planning, production and marketing.

The corporate world had been very good to her, but ultimately she did not find her true satisfaction there. Jordan realized that she wanted to bring together all of her passions and strengths. She wanted more of a one-on-one approach with people where she could see her work make a difference first hand. 

Her other strength is literal - Jordan is an athlete: triathlons, Pilates, yoga, tennis...Jordan has found that most clothes are built with smaller women in mind. So, Jordan decided to put her retail and fitness background together and launched Doce Vida - a fashionable yet functional athletic line. Both creative and business-savvy, it is no surprise, then, that Jordan pulled her dream together in a matter of months. Doce Vida is a Brazilian inspired athletic line that exemplifies the culture where women are passionate, vibrant, self-assured and sexy. Each piece is adorned with a motivational mantra such as, Energetic, Flexible or Adventurous. Jordan wants other women to feel empowered and beautiful at the same time. 

You may contact Jordan at: jordan@docevidafitness.com - she would love to hear from you!

Written by: Stephanie Block, Tango Diva

Lisa Pidge was born in San Francisco, California and raised in the Bay Area by a loving family on good music, martial arts, meditation, eastern philosophy, and the fun of tagging along with Uncle Paul to the comic book store.

By her mid-twenties, Lisa discovered her affinity for yoga studies, which she devotedly studied, practiced and taught for over a decade in Seattle, Los Angeles, New York, and San Francisco. As the owner of yoga studios in two of Seattle’s loveliest neighborhoods, she not only taught yoga postures to her students, she also immersed them in a nurturing environment that mirrored the inner reward of yoga practice and understanding.

When family commitments drew Lisa from Seattle to San Francisco, she gave up the business side of her yoga practice but continued to apply her knowledge of yoga asanas, mantra, chant, the yoga sutras, and the Bhagavad-Gita. Although she no longer actively teaches yoga, Lisa continues to encourage and inspire others to live the yogic life - to be of service for a better world, to promote peace in every word and action, to experience health and full enjoyment of life through good music, loving friends, wholesome food and an active, passionate lifestyle. Lisa believes living the yogic life creates inner peace and an amazing place to breathe.

Lisa’s enthusiastic, joyful commitment to positive, healthful living led to a natural alliance with Jordan Veatch-Goffi and her commitment to living the “sweet life.” Together they are a creative team fueled by contagious, loving energy!