Jordan Veatch-Goffi, an athlete and a merchandiser for GAP in San Francisco, left her corporate career to pursue her passion: to design a fitness label that was simmultaneously technical, fashionable and flattered the body, no matter what size the wearer was.

Doce Vida Fitness Inc meaning "sweet life" was the result.

This is a brand that understands the connection between; the heart and the creative process and the delight people feel when they make others happy.

The founder's determination; to remain true to the brand's ideals and having fun while doing it; is practiced by the whole team.

The workout apparel is made with a unique, ultra soft, super moisture wicking and 12% stretch fabric that instantly slims.

Designed to allow the busy modern woman stylish options; for working out in and lounging around, the collection is available in a range of bright colours as well as classic black and white.

Gaining a host of accolades from the press including being featured in Oprah Magazine; the brand continues to bring joy and inspire their clients; to live the sweet life.